The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy

by Trout, Jack
  • List Price: $12.95
  • ISBN-10: 0070653283
  • ISBN-13: 9780070653283
  • Edition: 1st
  • Type: Kindle Edition
  • Publisher: McGraw Hill

About The Book

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such... Read more

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