Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries
  • List Price: $20.00
  • ISBN-10: 0071373586
  • ISBN-13: 9780071373586
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to... Read more

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