Fundamentals of Marketing (MCGRAW HILL SERIES IN MARKETING)
by Stanton, William J.- List Price: $75.65
- ISBN-10: 0070610150
- ISBN-13: 9780070610156
- Edition: Subsequent
- Type: Hardcover
- Publisher: McGraw-Hill College
About The Book
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented... Read more
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