Fundamentals of Marketing (Mcgraw Hill Series in Marketing)

Fundamentals of Marketing (Mcgraw Hill Series in Marketing)

by William J. Stanton
  • List Price: $75.65
  • ISBN-10: 0070610150
  • ISBN-13: 9780070610156
  • Edition: 10th
  • Type: Hardcover
  • Publisher: Mcgraw-Hill College

About The Book

This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented... Read more

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