
Fundamentals of Marketing (Mcgraw Hill Series in Marketing)
by William J. Stanton- List Price: $75.65
- ISBN-10: 0070610150
- ISBN-13: 9780070610156
- Edition: 10th
- Type: Hardcover
- Publisher: Mcgraw-Hill College
About The Book
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented... Read more
Related Books

$1189
Sports Marketing
- Year: -0001
- Edition: 2nd
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073381114
- ISBN: 007338111X