
Advertising and Promotion: An Integrated Marketing Communications Perspective
by George E. Belch, Michael A. Belch- List Price: N/A
- ISBN-10: 0070581940
- ISBN-13: 9780070581944
- Edition: Sixth international
- Type: Paperback
- Publisher: N/A
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- Year: 2008
- Edition:
- Publisher: Racom Communications
- Type: Paperback
- ISBN13: 9781933199092
- ISBN: 1933199091