Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

by George E. Belch, Michael A. Belch
  • List Price: N/A
  • ISBN-10: 0070581940
  • ISBN-13: 9780070581944
  • Edition: Sixth international
  • Type: Paperback
  • Publisher: N/A
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