The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

by David Shepard Associates
  • List Price: $79.95
  • ISBN-10: 0070580561
  • ISBN-13: 9780070580565
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit... Read more

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