
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates- List Price: $79.95
- ISBN-10: 0070580561
- ISBN-13: 9780070580565
- Edition: 3rd
- Type: Hardcover
- Publisher: McGraw-Hill
About The Book
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit... Read more
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