Foundations of Marketing

by M. Dale Beckman
  • List Price: $37.95
  • ISBN-10: 0039225771
  • ISBN-13: 9780039225773
  • Edition: Subsequent
  • Type: Paperback
  • Publisher: Holt Rinehart & Winston

About The Book

Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook... Read more

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