Foundations of Marketing

by Beckman, M. Dale

List Price: $37.95
ISBN-10: 0039225771
ISBN-13: 9780039225773

Edition: Subsequent
Type: Paperback
Publisher: Holt Rinehart & Winston

About The Book

Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook... Read more

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Foundations of Marketing

About The Book

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Marketing Strategy: A Decision Focused Approach

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