Foundations of Marketing
by Beckman, M. Dale- List Price: $37.95
- ISBN-10: 0039225771
- ISBN-13: 9780039225773
- Edition: Subsequent
- Type: Paperback
- Publisher: Holt Rinehart & Winston
About The Book
Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook... Read more
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