Marketing (The Dryden Press series in marketing)

Marketing (The Dryden Press series in marketing)

by Louis E. Boone
  • List Price: N/A
  • ISBN-10: 0030640873
  • ISBN-13: 9780030640872
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Thomson Learning

About The Book

This book is designed to be the textbook for the mid-1980s. It provides the reader with a comprehensive look at mrketing planning and strategy, emphasis... Read more

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