Marketing Management (Dryden Press Series in Marketing)

Marketing Management (Dryden Press Series in Marketing)

by Peter R. Dickson
  • List Price: $124.95
  • ISBN-10: 0030177421
  • ISBN-13: 9780030177422
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as... Read more

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