
Marketing Management (Dryden Press Series in Marketing)
by Peter R. Dickson- List Price: $124.95
- ISBN-10: 0030177421
- ISBN-13: 9780030177422
- Edition: 2nd
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as... Read more
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