Architecting Experience: A Marketing Science And Digital Analytics Handbook (Advances and Opportunities with Big Data an

Architecting Experience: A Marketing Science And Digital Analytics Handbook (Advances and Opportunities with Big Data an

by Wheeler, Scot R
  • List Price: $34.00
  • ISBN-10: 981472565X
  • ISBN-13: 9789814725651
  • Edition: 1st
  • Type: Paperback
  • Publisher: WSPC

About The Book

 In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about... Read more

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