collaboration between unlikely allies and encouraging the establishment of new directions while remaining connected to professional context. The benefits of linking a business-case opportunity to a societal and environmental challenge are highlighted, advocating a “3P value proposition”—adding worth to the people, planet, and profit dimensions of society. The study combines experiences drawn from the Dutch innovation program TransForum with scientific research conducted by VU University Amsterdam. Promoting efficient ways to fundamentally change how people can work together, this guide’s practical applicability guarantees a head start when embarking on a process of profound change.

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