Consumer Behaviour

Consumer Behaviour

by Satish K Batra
  • List Price: $29.50
  • ISBN-10: 8174466444
  • ISBN-13: 9788174466440
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Excel Books

About The Book

We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book... Read more

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