developing intervention strategies directed at the amelioration of such problems. A core feature of the book is attaining a balance among theory, research, and application. In the Second Edition, the contributing authors have updated the text with the latest research and incorporated current examples to which students can relate. This book introduces new research and intervention strategies relevant to the application of social psychology in different areas of life, such as the effects of embedded sexual content in the media, team goal-setting and cohesion, and the inducement of pro-environment behavior. In addition, there are new sections on the values and approaches of community psychology, sense of community, diversity versus prejudice and discrimination, and achievement of social change. Key Features: The book is written for students with upper-level undergraduate and lower-level graduate backgrounds. The content and emphases of the book are guided by the assumption that at the core of applied social psychology is the development of intervention strategies for improving the functioning of individuals, groups, organizations, communities, and societies. Both student and instructor are encouraged to keep their attention on the promise of the field in addressing social and practical problems. The book is unique among applied social psychology books in that it contains chapters that focus on personal interventions (i.e., how readers can apply social psychology to their own lives) as well as chapters that focus on structured programs. This discussion recognizes that it cannot be assumed that theoretical principles, research findings, and intervention practices that are well established in the North American context would necessarily hold true or be successful in significantly different cultures.

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