
Strategic Marketing for Nonprofit Organizations
by Alan R. Andreasen & Philip Kotler- List Price: $22.95
- ISBN-10: 8120322592
- ISBN-13: 9788120322592
- Edition: 6th
- Type: Paperback
- Publisher: Prentice Hall
About The Book
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to... Read more
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