Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

by Alan R. Andreasen & Philip Kotler
  • List Price: $22.95
  • ISBN-10: 8120322592
  • ISBN-13: 9788120322592
  • Edition: 6th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to... Read more

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