used to assess and measure culture in organizations. After reviewing differing interpretations of what corporate culture actually is, the book examines methods of culture assessment based on • the analysis of aspects of a culture (practices, norms, values, and beliefs) • its origins (generated within the organization or externally) • the purpose of the assessment (gaining an understanding of the cultural context and/or intervention) Each method of cultural assessment is described and evaluated. The book then recommends ways to best assess a particular culture's relationship to the organization's performance and the most promising approaches for improving the culture to ensure the corporation's success.

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