market in Ahmadabad city and broadly analyses the antacid market dynamics, share of various brands in the market and the most prescribed antacid brand by the doctors and the brand most sold by the chemists. The survey was conducted among doctors of various hospitals, clinics and druggist stores in the Ahmadabad city. The survey reveals the different kinds of antacids available in the market and the promotional strategy adopted by various antacid brands. The survey was conducted among doctors of various hospitals, clinics and druggist stores in the Ahmadabad city. The survey reveals the different kinds of antacids available in the market and the promotional strategy adopted by various antacid brands.

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