Placebo-Effekte im Marketing: Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen (Marketing-Management)...

by Fell, Anja

List Price: $79.99
ISBN-10: 3834920967
ISBN-13: 9783834920966

Edition: 2010th
Type: Paperback
Publisher: Gabler Verlag

About The Book

Anja Fell befasst sich mit dem Produktnutzen als zentralem Analysekonzept von Austauschprozessen und stellt unterschiedliche Konzepte den Erkenntnissen... Read more

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Placebo-Effekte im Marketing: Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen (Marketing-Management)...

About The Book

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