E-Commerce: A Platform for Integrated Marketing: Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

E-Commerce: A Platform for Integrated Marketing: Case Study on U.S. Retailing (Markt, Kommunikation, Innovation (MKI))

by Inga D. Schmidt
  • List Price: $32.95
  • ISBN-10: 382584661X
  • ISBN-13: 9783825846619
  • Edition: N/A
  • Type: Paperback
  • Publisher: LIT Verlag

About The Book

According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today,... Read more

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