
Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Busin
by Aditi Ramdorai- List Price: $99.00
- ISBN-10: 331936796X
- ISBN-13: 9783319367965
- Edition: Softcover reprint of
- Type: Paperback
- Publisher: Springer
About The Book
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the... Read more
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