Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Busin

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Busin

by Aditi Ramdorai
  • List Price: $99.00
  • ISBN-10: 331936796X
  • ISBN-13: 9783319367965
  • Edition: Softcover reprint of
  • Type: Paperback
  • Publisher: Springer

About The Book

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the... Read more

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