
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)
by Saavedra, Claudio A.- List Price: $169.99
- ISBN-10: 331930609X
- ISBN-13: 9783319306094
- Edition: 1st
- Type: Hardcover
- Publisher: Springer
About The Book
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into... Read more
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