The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

by Claudio A. Saavedra
  • List Price: $169.00
  • ISBN-10: 331930609X
  • ISBN-13: 9783319306094
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Springer

About The Book

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into... Read more

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