R for Marketing Research and Analytics (Use R!)

R for Marketing Research and Analytics (Use R!)

by Chris N. Chapman
  • List Price: $69.99
  • ISBN-10: 3319144359
  • ISBN-13: 9783319144351
  • Edition: 2015th
  • Type: Paperback
  • Publisher: Springer

About The Book

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual... Read more

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