students and practitioners to the fundamentals of semiotics.Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. This book explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design.Concepts such as signs and signifiers, language and speech are explored within the framework of graphic design and fine art.

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