design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images. * Understand design briefs, target markets, creating collection themes* No-nonsense text and more than 200 full-color illustrations* Case studies with contemporary designers

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