on how to operate a successful yoga business. Practical advice and real life stories make this book both invaluable and fun to read. It covers everything from: * do you have what it takes to start a yoga studio * defining your dream studio's vision, mission and identity, * finding the right space, * marketing including web presence, * hiring teachers, * what does your curriculum look like (courses and other offerings) * how to grow your bank account. * How to protect your business * Building your yoga community This book will help existing yoga studio owners and managers go from striving to thriving. Owning a successful yoga business can be a rewarding path-these authors show you how to pursue this dream and at the same time maintaining your own health and well-being. Andrew Tanner, BA NYU, E-RYT 500, has been running yoga businesses since 2003. Currently, he serves as the director of the Kripalu Schools of Yoga and Ayerveda, one of the largest yoga teacher training programs in the country, and the Kripalu Professional Association, a yoga teacher membership organization with over 2,300 members. Andrew has helped launch more than 8 successful studios. Janis Bowersox, MBA Yale, RYT 200, and CPPC, combines her business background and management experience with her love of yoga. In 2004, she opened a Kripalu-affiliated yoga studio. She grew the business for 6 years and then sold it for a profit. She offers life coaching services to yoga studio owners and their students, and mentors yoga studio owners and their managers

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