how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services. TESTIMONIALS "If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do." John Thackara, creator of the Door of Perception conference, author of In The Bubble "Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy." Ric Grefe, Executive Director, AIGA "Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future." Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy

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