Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

by Dickinson, D. L.

List Price: $64.95
ISBN-10: 1933199407
ISBN-13: 9781933199405

Edition: 2nd
Type: Paperback
Publisher: Racom Books

About The Book

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas,... Read more

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Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

About The Book

Related Books

Research Methods: Planning, Conducting, and Presenting...

Abnormal Psychology

Psychology and Personal Growth

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