Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
by Dickinson, D. L.- List Price: $64.95
- ISBN-10: 1933199407
- ISBN-13: 9781933199405
- Edition: 2nd
- Type: Paperback
- Publisher: Racom Books
About The Book
This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas,... Read more
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