Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

by Dickinson, D. L.
  • List Price: $64.95
  • ISBN-10: 1933199407
  • ISBN-13: 9781933199405
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Racom Books

About The Book

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas,... Read more

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