Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

by Dickinson, D. L.
  • List Price: $64.95
  • ISBN-10: 1933199407
  • ISBN-13: 9781933199405
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Racom Books

About The Book

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas,... Read more

FINDING THE BEST PRICES

Related Books

Abnormal Child Psychology
  • Year: 2011
  • Edition: 4th
  • Publisher: Wadsworth Publishing
  • Type: Kitchen
  • ISBN13: 9780495506270
  • ISBN: 0495506273
Issues and Ethics in the Helping Professions (SAB 240...
  • Year: 2012
  • Edition: 8th
  • Publisher: Brooks/Cole
  • Type: Paperback
  • ISBN13: 9780495812418
  • ISBN: 0495812412
Research Methods: Planning, Conducting, and Presenting...
  • Year: 2005
  • Edition: 1st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780534617141
  • ISBN: 053461714X