
Baked In: Creating Products and Businesses That Market Themselves
by Alex Bogusky- List Price: $20.95
- ISBN-10: 1932841466
- ISBN-13: 9781932841466
- Edition: Pap/DVD
- Type: Hardcover
- Publisher: Agate B2
About The Book
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products... Read more
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