for the pharmacy field. A business plan is essential if you are thinking of starting a business, but it is also an important tool for established businesses. Viable businesses are dynamic; they change and grow. A pharmacy service launch or expansion needs a business plan that can be reviewed and revised as new goals are set. This new book will assist pharmacy clinicians, managers, and leaders in implementing new services and enhancing existing services by providing a systematic approach to the business development process. The materials presented are applicable to pharmacy services in hospitals, community practice, managed care organizations, clinics, and elsewhere. Teachers and students will find the book very useful in preparing for real-world practical settings. Key features of the new book include: ?An in-depth presentation of the g

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