and information to help production managers become leaders in their company, explaining the all-important connection between marketing and production -- why it is critical to consider the marketing aims of a company when making production decisions. Citing many of the most respected authors in the field of management strategy, D'Amico demonstrates how every aspect of production management should be tied directly to anticipating customer needs and surpassing their requirements. He also shows how to develop motivated employees who are committed to the organization's aim, and implement effective production management techniques by "keeping your eyes on the goal, not the gears." In Customer-Centered Production, production managers will discover how to intensify their effectiveness, maximize the contributions of their workforce, and enhance their role in realizing the strategic vision of their company.

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