updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.

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