Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

by Avery, Jim
  • List Price: $32.75
  • ISBN-10: 188722906X
  • ISBN-13: 9781887229067
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Copy Workshop

About The Book

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.The basis of... Read more

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