authors are all expert researchers in their areas of specialization and have written extensively in both books and journals. Their current roles in teaching college-level courses have allowed them to understand exactly how to tailor research methods to the topic of sport management and to compile the important information presented here.Unique Features: Sound guidelines to learning and building knowledge and skills in doing research; Practical and useful examples from the real world of sport business; Organized presentation of research methods from the most basic to the complex; Inclusion of timely issues of ethics in research practice and reporting; Emphasis on sound decision-making in research practice; A research process model that guides from question development through to research method and application; and, Study questions and learning activities in each chapter.

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