Au Contraire: Figuring out the French

Au Contraire: Figuring out the French

by Gilles Asselin
  • List Price: $29.95
  • ISBN-10: 187786482X
  • ISBN-13: 9781877864827
  • Edition: 10th
  • Type: Paperback
  • Publisher: Nicholas Brealey Publishing

About The Book

When Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafes and supermarkets. At the... Read more

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