Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa
  • List Price: $19.95
  • ISBN-10: 1857885813
  • ISBN-13: 9781857885811
  • Edition: N/A
  • Type: Paperback
  • Publisher: Nicholas Brealey America

About The Book

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo,... Read more

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