Creating Powerful Brands, Fourth Edition

Creating Powerful Brands, Fourth Edition

by de Chernatony, Leslie
  • List Price: $72.95
  • ISBN-10: 1856178498
  • ISBN-13: 9781856178495
  • Edition: 4th
  • Type: Paperback
  • Publisher: taylor & francis

About The Book

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is... Read more

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