Customer Relationship Management, Second Edition

Customer Relationship Management, Second Edition

by Buttle, Francis
  • List Price: $70.95
  • ISBN-10: 1856175227
  • ISBN-13: 9781856175227
  • Edition: 2nd
  • Type: Paperback
  • Publisher: taylor & francis

About The Book

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM... Read more

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