Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

by Stark, John
  • List Price: $139.99
  • ISBN-10: 1849966753
  • ISBN-13: 9781849966757
  • Edition: Softcover reprint of
  • Type: Paperback
  • Publisher: Springer

About The Book

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of... Read more

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