Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)
by Stark, John- List Price: $139.99
- ISBN-10: 1849966753
- ISBN-13: 9781849966757
- Edition: Softcover reprint of hardcover 1st ed. 2007
- Type: Paperback
- Publisher: Springer
About The Book
Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of... Read more
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