skills you need to take the first step to power ? getting elected.Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format ? 101 short chapters that together will tell you how to win anelection.Among the many lessons you will learn along the way are why you must learn to hate trees, why a picture is NOT worth a 1,000 words, why you must always have more people than chairs, why the best form of advertising is also the very worst, and why communicating is like cooking.

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