to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include:Brand new chapters on the how and why of researching media and cultureAll new case studies spotlighting the international media landscapeOnline readings showing you how methods get used in real researchEssential new material on ethnography, digital content analysis, online surveys and researching blogs

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