Collaboration With Customers To Innovate: Conceiving and Marketing Products in the Networking Age

Collaboration With Customers To Innovate: Conceiving and Marketing Products in the Networking Age

by Emanuela Prandelli
  • List Price: $110.00
  • ISBN-10: 1847203736
  • ISBN-13: 9781847203731
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Edward Elgar Pub

About The Book

`The profound research effort and the farsightedness of the theories elaborated make this book an essential guide to innovation through collaboration.... Read more

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