Strategic Marketing Decisions In Global Markets

Strategic Marketing Decisions In Global Markets

by Isobel Doole
  • List Price: $75.95
  • ISBN-10: 184480142X
  • ISBN-13: 9781844801428
  • Edition: 1st
  • Type: Paperback
  • Publisher: Cengage Learning EMEA

About The Book

The focus of this text is on strategic marketing decision making in a global context.

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