heart of the issue of business in society, cutting through the rhetoric of campaigners and business-speak by framing the tough questions in balanced and yet provocative terms. Crucially, it connects an insightful vista of the broader landscape with a set of practical 'do's' that have stood the test of time. The book was awarded the prestigious Academy of Management's Social Issues in Management Book Award in 2006, confirming that Zadek has produced what every author aspires to: a classic book that is timely in its application. 

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