Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

by BARBARA; AHLUWALIA, ROHINI; HOUSTON, MICHAEL J.. LOKEN
  • List Price: $110.00
  • ISBN-10: 1841697591
  • ISBN-13: 9781841697598
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Psychology Press

About The Book

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating... Read more

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