Concepting: Creating Successful Brands in a Communications-oriented Era

Concepting: Creating Successful Brands in a Communications-oriented Era

by Jan Rijkenberg
  • List Price: N/A
  • ISBN-10: 1841160903
  • ISBN-13: 9781841160900
  • Edition: N/A
  • Type: Paperback
  • Publisher: NTC Publications

About The Book

Concepting offers a totally new approach to brands, their development and communication. It is one of the most important new theories in branding and... Read more

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