Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber
  • List Price: $16.99
  • ISBN-10: 1632650134
  • ISBN-13: 9781632650139
  • Edition: 1st
  • Type: Paperback
  • Publisher: Weiser

About The Book

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and... Read more

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