and many still believe she is a strong contender for 2016. Yet, while many believe that electing the first woman president is not a question of if, but who and when, media speculation on the topic has yet to move it from an interesting talking point to political reality. The question remains: Just how close are we to breaking this final political glass ceiling? By merging the two literatures of women and politics (especially women as candidates) and presidential campaigns and elections, a winning strategy for women candidates can emerge by analyzing what political science research tells us from past campaigns and what we can expect in the future.

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