recognise that policies need to be managed with the broad context of business strategy and integrated into the work culture with the support of all elements of human resources management. Most currently, companies are accommodating national cultural differences while preserving work culture principals that encourage people to effectively execute the company's strategic objectives. Even to the casual observer, it is apparent that culture- a society's programming of the mind- has both a pervasive and changing influence on each national business environment. Global managers must recognise the influence of culture and be prepared to either respond to it or change it. This book examines current research in the study of managerial technology transfer.

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