to other institutions of society? Do they understand the role of sport in socializing youngsters in both positive and negative ways? What about the ways in which sport perpetuates race and gender-role stereotypes in society? How do owners, coaches, and other sport authorities exercise power to maintain control over athletes?These issues and more are examined in this selection of accessible writings by journalists and leading scholars who represent a new era of critical appraisal of sports—both professional and amateur. This timely new edition includes 20 new chapters while retaining the classics from the last edition. Sport in Contemporary Society is perfect for courses in sociology, sport management, and kinesiology.Chapters new to the 9th Edition:The Great Recession and SportD. Stanley Eitzen Gender in Televised SportsMichael A. Messner and Cheryl CookyRedskins: Is No Honor, It’s an InsultBill PlaschkeBench the ParentsBuzz BissingerHarm to Children in Youth SportsMark HymanMissed Opportunities: Boston’s Student-Athletes Face a Sports Program in DistressBob HohlerCreating the Frankenstein Athlete: The Drug Culture in SportsFran ZimmiuchCollege Sports 101: A Primer on Money, Athletics, and Higher Education in the 21st Century SportThe Knight Commission Intercollegiate AthleticsAdmissions Exemptions Benefit AthletesAlan Scher Zagier Is Sports in Your Mission Statement?Charles T. ClotfeltorDoes Football Cost Too Much?Sally Jenkins When Domes AttackDave ZirinCorporate Titans Competing for Olympic GoldGeoff DembickiThe 2010 Racial and Gender Report Card: National Football LeagueRichard Lapchick with Jamile M. Kitnurse and Austin Moss IIRacism, Ethnic Discrimination and Exclusion of Migrants and Minorities in SportEuropean Union Agency for Fundamental RightsAre We There Yet? Thirty-Seven Years Later, Title IX Hasn’t Fixed It AllR. Vivian Acosta and Linda Jean CarpenterHer Life Depends On It: Sport, Physical Activity and the Health and Well Being of American Women and GirlsWomen’s Sports FoundationEqual Opportunity for Transgender Student AthletesPat Griffin and Helen J. CarrollNike’s CrimesDavid MacarayNew Media and Global SportsGeorge H. Sage*Can be packaged at significant student discount with Sage & Eitzen’s new edition of Sociology of North American Sport and Sage’s Globalization and Sport.*

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