Risks and Creating Value in a Global Economy is a dynamic Introduction to Business textbook that offers a holistic, comprehensive, real-world approach, using practice and theory. The global business challenges facing today’s students are more complex than ever before. How Business Works presents a fresh, timely perspective on the way business is taught by organizing concepts around a unifying framework of value. This book prepares students to meet these challenges head-on and become successful learners and leaders. This is a serious textbook for serious business students. It addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money. Adopting professors will have access to a robust set of teaching and learning resources that will enable faculty and students to examine each business concept in greater depth. Adopters can also access a supplemental website, www.kempbusiness.com, which is a resource for students and teachers alike. The website offers a student forum, a meet-the-author segment, information on book organization and features, and other events and multimedia. Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook—it provides transformational learning and teaching experiences. Robert S. Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration.

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