Fostering Brand Community Through Social Media (Digital and Social Media Marketing and Advertising Collection)

Fostering Brand Community Through Social Media (Digital and Social Media Marketing and Advertising Collection)

by William F. Humphrey Jr
  • List Price: $34.95
  • ISBN-10: 1606499408
  • ISBN-13: 9781606499405
  • Edition: First edition, 2016
  • Type: Paperback
  • Publisher: Business Expert Press

About The Book

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand... Read more

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