
Fostering Brand Community Through Social Media (Digital and Social Media Marketing and Advertising Collection)
by William F. Humphrey Jr- List Price: $34.95
- ISBN-10: 1606499408
- ISBN-13: 9781606499405
- Edition: First edition, 2016
- Type: Paperback
- Publisher: Business Expert Press
About The Book
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand... Read more
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