manufacturers, suppliers, designers, retailers • Dozens of case studies This book shows how the concepts of the value chain and value chain can improve packaging and create efficiencies. It gives packaging designers, manufacturers, suppliers and buyers new tools for understanding how their respective contribution to packaging development can be more effectively leveraged by understanding in practical terms how each fits within an extended set of people and groups adding value to a package. Using case studies from the packaging industry, the book reveals how value chain thinking solves technical and business problems. Here packaging specialists will find specific recommendations on contracts, innovation and knowledge management that will help them reduce costs, meet environmental regulations, and develop better products. CONTENTS 1. History of the Packaging Supply Chain 2. Value Chain Models 3. Enabling the Value Chain with Improved Relationships 4. Economic Effectiveness of the Packaging Value Chain 5. Raw Material Suppliers and Converters in the Value Chain 6. Large Global Manufacturers in the Value Chain 7. Retail Opportunities with an Agile Packaging Value Chain 8. Using the Value Chain to Ensure More Sustainable Packaging

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